Free resources

Downloads & tools

Templates, checklists and guides — free to download and use straight away

The 80-point checklist I run on every new client site before touching anything.

Google Sheets template for mapping keywords to pages, tracking volume and intent.

The Looker Studio report template I use for clean, client-friendly SEO reporting.

How to plan and build an internal link structure that properly passes authority.

10 quick SEO wins you can find in Google Search Console right now.

The settings, apps and site structure I set up on every new Shopify client.

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